What is a brief?

What is a brief?

  1. Vs is simple.
  2. Brief (from English brief) a short written form of conciliation between the advertiser and the advertiser, which prescribes the main parameters of the future advertising campaign.
  3. Brief letter (German)
  4. something like the specification between the advertiser and the advertiser, which prescribes the main parameters of future advertising.
  5. Hmm ...
  6. Brief (from English brief) a short written form of conciliation between the advertiser and the advertiser, which prescribes the main parameters of the future advertising campaign.

    Types of briefs:

    Media brief - for planning and conducting an advertising campaign.

    Creative brief - to create an advertising product (video, poster, etc.)

    The Expert Brief (a brief for creating and launching a new brand) - its questionnaire, offered to the client, is partly an instrument of marketing research preceding branding - creating and maintaining a brand.

    There are creative briefs illuminating
    - First, the state of the market environment and
    - Secondly, the properties of the product being promoted.

    In most cases, advertisers prefer to have all kinds of briefs, even if they only work in one direction (for example, creating a trademark or media planning) - an excessive amount of market and commodity information, as a rule, stimulates the creative possibilities of the creative department of the advertising firm.

    Therefore, in our work we use an expert brief, which fully covers the information necessary for the work of the advertiser. For the convenience of the customer of the advertisement to fill the brief, he is provided with a questionnaire containing a list of all necessary information.

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